Job description
We are seeking an experienced Digital Marketing Executive with expertise in Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM). As a vital member of our marketing team, you will play a crucial role in developing and executing digital marketing strategies to drive online visibility, engagement, and conversions.
Responsibilities:
- Develop and implement digital marketing campaigns to optimize website traffic, online presence, and lead generation.
- Conduct thorough keyword research and analysis to identify SEO opportunities and improve organic search rankings.
- Optimize website content, structure, and navigation to enhance search engine friendliness and user experience.
- Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics, Ahrefs, Semrush and Search Console.
- Create and manage paid advertising campaigns on platforms like Google Ads and social media channels to maximize ROI.
- Conduct A/B testing, track campaign performance, and identify areas for optimization and improvement.
- Collaborate with cross-functional teams to align digital marketing initiatives with business objectives and overall marketing strategy.
- Stay up to date with industry trends, emerging technologies, and best practices in SEO, SMM, and SEM.
Requirements:
- Proven experience as a Digital Marketing Executive or similar role with a focus on SEO, SMM, and SEM.
- Strong understanding of search engine algorithms, ranking factors, and industry best practices.
- Proficient in using SEO toolsets (e.g., Google Analytics, Google Search Console, SEMrush, Moz, etc.) to perform keyword research, competitor analysis, and track campaign performance.
- In-depth knowledge of social media platforms, advertising campaigns, and analytics.
- Familiarity with website analytics tools and tracking pixels (e.g., Google Analytics, Facebook Pixel).
- Solid understanding of HTML, CSS, and content management systems.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Up-to-date on the latest digital marketing trends, strategies, and best practices.
- Certification or training in digital marketing or related fields would be a plus.
Job Type: Full-time
Salary: From ₹240,000.00 per year
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is the CTC you are expecting?
- What is your Notice Period?
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- SEM: 1 year (Preferred)
- SMM: 1 year (Preferred)